EASYJET - #A PLACE IN THE PUN

IDEATION & COPYWRITING

#aplaceinthepun allowed people to drag and drop the latest Easyjet destinations and prices
to make their own puntastic shareable headlines (Easyjet love puns).

The more likes the headline your shared headline gets, the greater the chance to win prizes.

One Show Interactive, Bronze
Creative Circle, Commendation
Webby Awards, People’s Voice Winner
New York Festivals, Viral Ad Finalist

Every day people created and shared over 2000 corny
crackers like these for the chance to win free flights:

This cross track won a ‘Writing On The Undergound’ award too: