Hello. Below is my recent and top picks of WORK I’ve made for clients.
For examples of my own side hustles (interesting uses of tech, and writing/illustration/branding) please click on ‘CREATIVE’.

GAME

30s FILMS

Fun low budget stuff - promote Game’s Christmas deals.
How about conveying teens’ interminable festive ennui through glitchy GIF like loops.

RITTER SPORT

SCRIPTS

It’s square, has big nuts and is extraordinarily crunchy.
These are the 15s edits (from the 60s).

And here’s a 30s…

#TWITTERKNITTER

IDEATION

Tweet some Christmas cheer @twitterknitter.
The best ones are fed into knitting machines
and turned into scarves to help keep the homeless in Camden a little warmer,
and raise awareness of their plight over the festive period.

One Show Interactive, Bronze
Creative Circle, Commendation
Webby Awards, People’s Voice Winner
New York Festivals, Viral Ad Finalist

Case study:

 
 

BIRMINGHAM 2022 Commonwealth Games

COPYWRITING & ART DIRECTION

Branding and copywriting. Good times with Liam Walker at Mcann Birmingham creating the comms look and feel for Birmingham 2022.

 
 

ACTION FOR CHILDREN - #toyhead

PHOTOGRAPHY, RETOUCHING, IDEATION.

An exhibition of portraits of people and their favourite toys to raise funds and awareness for the charity ‘Action For Children’.
Idea, photography and retouching by me. More examples @mrtoyhead 

LIBERO - #workcanwait

A stunt that triggered a debate on the role of new dads in macho Finland - #workcanwait
Swedish dads take 115 days of paternity leave. Their macho Finnish neighbours are entitled to the same, but take just 14 days. So under the cover of darkness a group of Swedish dads were sent over the border to sabotage some Finnish dads’ places of work. The Finns had no choice but return home and enjoy their new borns. Aren’t the first months of fatherhood more important than work? A heated debate started #workcanwait.

 
 

EASYJET - #A PLACE IN THE PUN

IDEATION & COPYWRITING

#aplaceinthepun allowed people to drag and drop the latest Easyjet destinations and prices
to make their own puntastic shareable headlines (Easyjet love puns).

The more likes the headline your shared headline gets, the greater the chance to win prizes.

One Show Interactive, Bronze
Creative Circle, Commendation
Webby Awards, People’s Voice Winner
New York Festivals, Viral Ad Finalist

Every day people created and shared over 2000 corny
crackers like these for the chance to win free flights:

This cross track won a ‘Writing On The Undergound’ award too:

EJLongCopy.jpg

Case study:

 
 

FRUBES

30s TV

The perfect lunchbox snack.

Longmorn

COPYWRITING
Longform content.
Until recently Longmorn Single Malt was a bit of a secret and only available to members of whisky clubs.
It was the officionado’s dram - 'Those that know, know Longmorn.'

 
 

The Glenlivet

HEADLINES & ART DIRECTION

Since it became the world's first licensed single malt in 1824, The Glenlivet has been emulated and enjoyed ever since.
The Glenlivet - It All Comes Back To The Original.

TEMPO - Only Tempo Survives The Wash!

SCRIPTS

4 x 20 second pre-rolls for the international market.
Tempo tissues don’t fall apart, so they wont ruin your day if you leave them in the wash…

PLENTY (of Juan Sheet)

SCRIPTS & ART DIRECTION

Pre-roll 20s spots.
Juan Sheet’s lo fi ads have a certain charm, even if aping a Spaniard is a little un PC by 2020’s standards!

TNT - We Know Drama

ART DIRECTION

One execution in a campaign shot by Nadav Kandar.
2 Cannes Lions 2013, Gold in Outdoor, Silver in Press. 

 
TNT poster copy FOR SITE.jpg