Hello. Below is my recent and top picks of WORK I’ve made for clients.
For examples of my own side hustles (interesting uses of tech, and writing/illustration/branding) please click on ‘CREATIVE’.
GAME
30s FILMS
Fun low budget stuff - promote Game’s Christmas deals.
How about conveying teens’ interminable festive ennui through glitchy GIF like loops.
RITTER SPORT
SCRIPTS
It’s square, has big nuts and is extraordinarily crunchy.
These are the 15s edits (from the 60s).
And here’s a 30s…
#TWITTERKNITTER
IDEATION
Tweet some Christmas cheer @twitterknitter.
The best ones are fed into knitting machines
and turned into scarves to help keep the homeless in Camden a little warmer,
and raise awareness of their plight over the festive period.
One Show Interactive, Bronze
Creative Circle, Commendation
Webby Awards, People’s Voice Winner
New York Festivals, Viral Ad Finalist
Case study:
BIRMINGHAM 2022 Commonwealth Games
COPYWRITING & ART DIRECTION
Branding and copywriting. Good times with Liam Walker at Mcann Birmingham creating the comms look and feel for Birmingham 2022.
ACTION FOR CHILDREN - #toyhead
PHOTOGRAPHY, RETOUCHING, IDEATION.
An exhibition of portraits of people and their favourite toys to raise funds and awareness for the charity ‘Action For Children’.
Idea, photography and retouching by me. More examples @mrtoyhead
LIBERO - #workcanwait
A stunt that triggered a debate on the role of new dads in macho Finland - #workcanwait
Swedish dads take 115 days of paternity leave. Their macho Finnish neighbours are entitled to the same, but take just 14 days. So under the cover of darkness a group of Swedish dads were sent over the border to sabotage some Finnish dads’ places of work. The Finns had no choice but return home and enjoy their new borns. Aren’t the first months of fatherhood more important than work? A heated debate started #workcanwait.
EASYJET - #A PLACE IN THE PUN
IDEATION & COPYWRITING
#aplaceinthepun allowed people to drag and drop the latest Easyjet destinations and prices
to make their own puntastic shareable headlines (Easyjet love puns).
The more likes the headline your shared headline gets, the greater the chance to win prizes.
One Show Interactive, Bronze
Creative Circle, Commendation
Webby Awards, People’s Voice Winner
New York Festivals, Viral Ad Finalist
Every day people created and shared over 2000 corny
crackers like these for the chance to win free flights:
This cross track won a ‘Writing On The Undergound’ award too:
Case study:
FRUBES
30s TV
The perfect lunchbox snack.
Longmorn
COPYWRITING
Longform content.
Until recently Longmorn Single Malt was a bit of a secret and only available to members of whisky clubs.
It was the officionado’s dram - 'Those that know, know Longmorn.'
The Glenlivet
HEADLINES & ART DIRECTION
Since it became the world's first licensed single malt in 1824, The Glenlivet has been emulated and enjoyed ever since.
The Glenlivet - It All Comes Back To The Original.
TEMPO - Only Tempo Survives The Wash!
SCRIPTS
4 x 20 second pre-rolls for the international market.
Tempo tissues don’t fall apart, so they wont ruin your day if you leave them in the wash…
PLENTY (of Juan Sheet)
SCRIPTS & ART DIRECTION
Pre-roll 20s spots.
Juan Sheet’s lo fi ads have a certain charm, even if aping a Spaniard is a little un PC by 2020’s standards!
TNT - We Know Drama
ART DIRECTION
One execution in a campaign shot by Nadav Kandar.
2 Cannes Lions 2013, Gold in Outdoor, Silver in Press.